We Haven’t Used A Sign Program… Should We?

We have heard this many times from our customer base, “…More than 80% of respondents found their new homes with the use of directional signs”  With the proliferation of the Internet, it is understandable that most marketers want to spend their efforts on technology.  However, it has been proven time and again how effective a sign program is, particularly a directional sign program, for driving traffic into model homes.  The cost of doing so is much less than your Internet advertising and can cost as little as $5000 per year, per community.  For that small amount of money, the advertising ROI is tremendous.  Can you sell one home per year with 30 signs, branding your logo and directing people to your models?  One home alone would make this a good investment.