Blog

Human Directional Terminology

February 11, 2021

Human Directional Terminology Imagine you’re driving on the highway in your town. You notice a local business has a person standing at a busy intersection, waving at you. Your instinct is to look at the person and their sign. This is what Human Directionals aim to accomplish: grab your attention and make you interested in what they’re advertising. While we know them as Human Directionals, you may know them as something else. Here is a terminology list for Human Directionals: Sign Spinners Human Billboards Living Signs Sign Twirlers Brand Ambassadors Sign Shakers Human Arrows Sign Holders Sign Walkers Sign Waivers […] Read More

Human Directional Program

December 17, 2020

Human Directional Program Aside from our weekend directional sign services, we also offer human directional services to help drive customers toward your community. The main purpose of using directionals is to get more people to your model homes, thus increasing your sales. With this cost-effective tool, homebuilders can attract more attention at a busy intersection over the competition. Artisan Direct provides this service and manages it, which gives the homebuilder the ability to focus on selling more homes. Artisan Directs human directional program includes: Attracting more attention at busy intersections 5’ custom printed digital graphics on custom arrows 4-hour shift […] Read More

Becoming an Installer at Artisan Direct

November 4, 2020

Becoming an Installer at Artisan Direct While Artisan Direct produces the weekend directional signs in-house, our installers place the signs out for home builders every weekend. Being a route sign installer for Artisan Direct has its perks, one of which is allowing you to own your route within a specific territory. Here are the responsibilities a sign installer has at Artisan Direct: MUST own or have access to a truck, van or SUV for placement and removal of signs, in the designated areas, at the start and end of the weekend. Installing signs between 6PM on Fridays and no later […] Read More

Holiday Marketing for your Business

October 20, 2020

It’s that time of year once again; the season for holidays. Many holidays lie ahead like: Halloween: October 31, 2020 Thanksgiving: November 26, 2020 Black Friday: November 27, 2020 Small Business Saturday: November 28, 2020 Cyber Monday: November 30, 2020 Christmas: December 25, 2020 Hanukkah: December 10, 2020 – December 18, 2020 New Year’s Eve: December 31, 2020 New Year’s Day, January 1, 2021 While winter brings in cold weather, it’s also the time to celebrate in various cultures. Better yet, there’s more opportunity to push out sales now as customers are looking to complete their holiday shopping lists. To […] Read More

Artisan Direct announces its new acquisition

October 8, 2020

Artisan Direct announces its new acquisition We at Artisan Direct, are pleased to announce our recent acquisition of the commercial sign and directional sign division of The Redirections Group, a leading directional sign company in the Midwestern region of the United States. We will now serve the communities in Cincinnati, Cleveland, Columbus, and Indianapolis. For the past 24 years, our mission has been to become the leading weekend directional service company in the industry. The acquisition of The Redirections Group brings us one step closer to accomplishing this goal. We want to thank our clients for your continued support. We […] Read More

Adjust your marketing practices

September 22, 2020

Tips for adapting your marketing practices during the COVID-19 pandemic While coronavirus wreaks havoc throughout the world, businesses have been and are still facing many challenges. Since the beginning of the pandemic, many businesses are struggling to pick up the pieces from the damage COVID has caused. This has forced some businesses to close their doors while some are still able to operate under strict regulations. As a result, the pandemic has forever changed the way business is conducted, but business owners can use these changes to their advantage. Owners must adapt their business strategies so they can stay afloat […] Read More

The ABC’s of Sign Marketing

September 2, 2020

The ABC’s of Sign Marketing Signs are often used as a communication tool to help individuals identify a place or brand. When designing your sign, they should aim to Attract new customers, Brand the business, and Create impulse sales. Attract new customers Attracting a new customer is essential to growing a business. For a business to grow, home builders must continually increase their customer base. Since most businesses cannot afford major media advertising, they must focus on other strategies to attract new customers. Directional signs are a very cost-effective tool for today’s homebuilders. With weekend directional signs, the goal is […] Read More

Increase Customer Satisfaction: Your Employees’ Role

January 27, 2020

The outcome of a customer’s experience is directly related to employee behavior. Employees are important assets of all companies because they are the first and most of the time only connection between a company and its’ clientele. The 4 factors listed below are important to consider during customer transactions: The Employee’s Willingness to Become Involved: Take the time to explain to employees, the reason your company is important to the clientele. The more informed employees are about the business the more excited they will be about helping customers. Motivate them to make a good first impression with the customers and it is acceptable […] Read More

Increase Customer Satisfaction

January 23, 2020

Instant-Replays has one goal: To help other businesses increase their level of customer satisfaction. During the next few weeks Instant-Replays will be posting blogs about what you can do now to improve your interactions between sales associates and customers. There are several easy, but significant ways to increase customer satisfaction as soon as the customer walks in to your business: Shake hands Greet your customers upon arrival to the business Remember to smile Ask if you can be of any service to them Be accommodating Ask if they would like a refreshment Make eye contact Pay attention to voice inflection\ […] Read More

Complement Mystery Shops with Customer Surveys

January 19, 2020

Instant-Replays understands the value of customer satisfaction and we continuously strive to improve our customer service and help other businesses improve. Instant Impressions is our customer survey division, which is a service that allows businesses to create customized surveys for up to 500 participants. Try Complementing your company’s mystery shopping package with customer surveys to obtain feedback from numerous customer responses rather than a single interaction. Surveys are a marketing tool that will dramatically increase sales because you will be able to improve daily business interactions based on the perspectives of current clients. Instant-replays will work with your business to create the customized […] Read More