It’s that time of year once again; the season for holidays. Many holidays lie ahead like:
- Halloween: October 31, 2020
- Thanksgiving: November 26, 2020
- Black Friday: November 27, 2020
- Small Business Saturday: November 28, 2020
- Cyber Monday: November 30, 2020
- Christmas: December 25, 2020
- Hanukkah: December 10, 2020 – December 18, 2020
- New Year’s Eve: December 31, 2020
- New Year’s Day, January 1, 2021
While winter brings in cold weather, it’s also the time to celebrate in various cultures. Better yet, there’s more opportunity to push out sales now as customers are looking to complete their holiday shopping lists. To take advantage of this, businesses must organize their holiday marketing plan months in advance to be sure it can be executed properly. Here are a few things that you have to do now to be memorable during the 2020 holiday season.
Prepare a plan
To start off, mark the holidays on your team calendar so everyone is aware of the upcoming season. With marketing plans, you want to ensure your plans are done weeks to months in advance in case you need to fix anything to better fit the current trends. Be sure to include your goals, costs, time frames, and ideas to attract customers so you and your team can figure out what will work best during the 2020 holiday season.
Marketing Tactics to include
Here are some tactics to consider when prepping your marketing plan:
- Blog posts keep customers engaged in your brand, so be sure to update your blogs with relevant content about your products and your business. This is also one way to build your relationship with customers by keeping them in the loop of your business activities.
- Social media posts are another way to keep customers engaged. As the business owner, you can also encourage customers to share your posts so your audience can expand far beyond your followers.
- Email marketing is a way to reach out to existing or current customers. You can send them weekly emails to help remind them of your business when planning their holiday shopping. Try to keep the emails short and sweet but also try to throw in an offer to entice customers to come back.
- Coupons and discounts are a useful way to get returning or new customers. Everyone loves a good deal, especially during the holidays so don’t be afraid to throw out deals. Who knows, they may even come back for more products outside of the holiday season.
- Contests and giveaways are a great way to give back to your customers. You can require those who enter must share your post and follow your business to be entered. While you may have to do some checking to be sure that customer has followed the rules, you are bound to get an influx of new customers that now keep up with your brand. It’s a win-win for everyone!
When planning these tactics, you want to be as inclusive as possible. Many cultures are celebrating different holidays at different times so these plans will likely range over a few months. This is why it is necessary for your business to take their time and plan out their holiday marketing plan months in advance, so you can be sure you are making the best of the holiday opportunity!